Birkenstock Pitti Uomo Presentaion, Florence Italy

 

It all started when…

The set for the presentation of Birkenstock’s latest collection to the Fashion Industry at Pitti Immagine Uomo was designed to offer guests a quality experience. The brief required only that the set reflect Birkenstock’s core values of craftsmanship, comfort, and authenticity. Pattern created a lush Birkenstock oasis, intended to offer an unexpected place of calm and refuge to visitors to the busy fashion fair. Combining abundant planted areas with soft, dappled lighting and natural materiality, the stand was designed to allow free-flowing movement as well as moments of stasis and repose to visitors. The showcase collections; sandals, closed shoes, accessories, beds and the newly launched natural cosmetic line, were each housed in individual areas which viewers could meander throughout. A material palette of plywood, cork, and felt brought warmth and texture to the set and provided a stylised visual backdrop.